Edition 31 – May 2006

Living with an 800 Lb. Gorilla

Supplying the defense industry can be a tough job particularly for tier two suppliers. The Department of Defense provides a fairly long term planning horizon that is subject to change based on who is in congress and in the White House. In the case of the Navy, new ships are developed based on changing military needs, fighting terrorists for instance as opposed to ship-to-ship battles in World War II. The first ship of a new class (a destroyer is a different class from an aircraft carrier) are referred to as "first articles" and are often designed and built with substantial cost over runs.

The bigger tier one suppliers can sometimes negotiate contracts that pass on any extra costs to the tax payer. The smaller suppliers usually are not afforded such luxuries. They often bear the brunt of excessive engineering, untested manufacturing processes, and frequent design changes. Because of this many don't survive and are either gobbled up by others in the industry or go out of business. It's sort of like feeding bananas to an 800 Lb. gorilla. When you run out, you might become a banana.

The experience of one such supplier, a manufacturer of highly engineered cranes, doors and elevators for a variety of class of warships, demonstrates both the challenge as well as the opportunity for others in a similar tier one/tier two relationship.

This particular supplier, whose ultimate bankruptcy causes us to leave it anonymous, suffered its fate because it overloaded its capacity with engineer-to-order, first article work for which it did not have the financial wherewithal to overcome the probable cost over runs. As a classic job shop company, it had made some unwise top line decisions to grow sales even though it lacked the operational control and supplier support to pull it off profitably.

The defense industry relies on an array of small suppliers with special skills and capabilities to provide the kind of products that protect the sons and daughters who serve us as members of our armed forces. Our hapless supplier had a well earned reputation for high quality products. However, its operational performance was sub par. In an industry that places great emphasis on contractual dates, its delivery performance to actual contract date was less than 20%.

The company's project management function was ineffectual and primarily served to buffer irate customers. As a traditional job shop, they made and assembled almost all the 10,000 plus parts that went into one of their cranes, doors, or elevators using traditional MRP control systems. As a result, at any given time the shop floor had over 5000 work orders released to production, all for the manufacture of less than 20 products in three product families, totaling less than $20 million in annual revenues. Operational complexity was a double whammy: their ability to be responsive was stifled and overhead costs were increasing.

While too late for this supplier, there are operations management lessons to be learned from their experience. The lessons are grouped into three categories: Predictability, Flexibility, and Simplicity. It used to be the absence of any of these in an operating system was able to be overcome. Now, lacking any of the three can be problematic. Our supplier lacked all three.

Before we discuss the three lessons, let's re-establish the universal operating goals of any customer-driven manufacturer. Regardless of size, industry, or product, all manufacturers ought to have three operating goals supporting the ultimate goal of profitability: being a reliable supplier, being responsive to customers' needs, and being cost effective. Other operating goals such as quality, scrap reduction, waste elimination, safety, or people development can be grouped into some or all of these three main ones.

The problem for some, including our shuttered company, is in the execution of the efforts to achieve reliable, responsive, and cost goals. Take a closer look at each of the lessons learned:

1. Predictability- Despite a seemingly sophisticated material management system using fairly up-to-date MRP tools, there was no connection to customer delivery requirements. For all you MRP advocates it was not the fault of the tool but in the use of the tool. Finite scheduling won't work when there was no real understanding of capacity or of requirements. Since project management was disconnected from the release commitments, the back end became a chaotic expediting frenzy that resulted in virtually nothing being shipped on time. Since there has to be a root cause, let's look at the second lesson: Flexibility.

2. Flexibility- The nature of engineer-to-order work is that things change. If, as in this case, there is concurrent engineering, meaning engineering on the fly, the problems of predictability are exacerbated. Knowing this, it seems to make sense to develop the discipline to support product and production change while minimizing disruption. The reasons are often varied, ranging from internal quality issues to customer changes. In one case, half way through the construction of a crane, it was decided that the quality needed to be beefed up so it could operate without maintenance on the other side of a solid steel/concrete wall (the wall being part of a vault used to contain radioactive material and in which this crane would be sealed in perpetuity). Such a change caused costs to skyrocket from the disruption as well as the people tasked with re-engineering the changes. This leads to the third lesson learned: simplicity.

3. Simplicity- As a college student taking operations management courses, my instructors often talked of the manufacture of "widgets". They sounded so simple and easy to make. So far, I've never built a widget. In fact, some of the products companies build are amazingly complex. But simplicity can be engineered into any production line by the disciplined approach to process control. Maintaining disciplined shop floor control becomes a major contributing factor to getting costs down, both from a direct as well as indirect perspective.

You can't be reliable if you're not predictable, responsive if you're not flexible, and cost effective if you're not simple (disciplined). For those of you who have two of the three (predictable and simple), you're probably finding that's not enough anymore. As customers become more demanding, flexibility has to be part of the characteristic of every operating system. It's why the shift in manufacturing thinking toward flexibility challenges both "efficient mass production" lean and job shop build-to-order.

December 2005 Newsletter

June 2006 Newsletter



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