Edition 11 - May 2004

Leading a horse to water is easier than getting it to drink…
What to do before I.T.!


As JIT gives way to demand-based build-to-order, we face a growing complication to the traditional sequenced flow of orders: more frequent resequences. Resequences occur for a variety of reasons including unexpected quality problems, supplier delays and, increasingly, changing customer demands. Continuous improvement efforts help with quality problems, but changing customer demands can play havoc with the smooth flow of orders. As production planning shifts away from forecasting to demand driven, the cost of manufacturing will likely go up due to increases in just-in-case inventory and capacity misallocations unless the operation can provide a good connection to the rest of the supply chain for the inevitable resequences that will occur. To solve this dilemma, companies often focus on real time, comprehensive communication support. That support is often provided in the form of Information Technology. But is it really the key?

Granted, providing instant updates to sequence changes, priority shifts, and flow disruptions is vital. However, even with that we see too many suppliers making expensive reshuffles to their production plans while scrambling to meet last minute changes. There’s nothing cost effective when buffer inventory is growing. Increasingly the supplier becomes locked in a downward spiral of increased costs while being pressured to decrease their selling prices. Something is missing.

Many Manufacturers pride themselves on being good at sequenced production flow. They are sequencing the flow of work through their plants to reduce manufacturing cycle times and work-in-process inventory levels. Nissan uses the term Douki Seisan, “Sequenced and Simultaneous”, to describe the full scope of its Nissan Production Way (NPW) manufacturing system that achieves very high productivity. Many others have also experienced increased productivity and better quality that sequenced order flow provides. But all is not rosy. If sequencing is so good, why are many still saddled with too much inventory, slow response time, and low productivity? Being good at sequencing is no longer enough. Now, a manufacturer has to be a good sequencer as well as being flexible when the sequence changes. Achieving flexibility with lower inventory affects the very structure of an organization.

While sequencing is often approached as just an operational issue (making sure the mechanics of sequencing processes are implemented) we think it a bigger challenge organizationally. The ability to remain focused and responsive without losing its cost effectiveness gets to the core of how an organization enables the operational tactics needed to be both sequenced and simultaneously resequenced. Frequent schedule changes can be extremely demoralizing to suppliers unless there’s a clear understanding of why they occur and a well understood system to resequence the changes without disruption. Just dealing with the organizational challenges of collaboration requires more focus, training, and structure than all the other aspects of sequenced work flow implementations combined.

Before placing the emphasis on technology to manage information that drives the sequenced supply chain, the supply chain must be organized around the collective benefit that faster response, lower costs, and better quality will bring. Doing that in a structured way will expand the dividends received from a demand-based build-to-order manufacturing system implementation.

But there’s more. For collaboration to work in a supply chain, it must first be an integral part of YOUR organization’s culture. Instilling it in an organization where it hasn’t existed is problematic. It can be done but it requires compelling focus.

In the adage, “You can lead a horse to water, but you can’t make him drink”, it’s always easier to get the horse to water than it is to get it to want to drink. Many focus too much on the implementation of the tools of demand-based build-to-order such as IT technology and not enough on the implementation of a holistic demand-based build-to-order strategy; the “wanting to drink” part. A recent article in the Wall Street Journal stated that for every $1 spent on technology, $5 must be spent on the organizational side. Think about that the next time you develop your IT budget or lean initiative effort.